Global Home For
Creative Communities
Kuende is a Modern Content & Entertainment Company (MCEC) that is disrupting, challenging and transforming the social media status-quo .
Through the products already build and those aimed to be further developed, Kuende acts like a launchpad for nano/micro-influencers and creative minds, nurturing them from zero-to-hero, and guiding them to grow and monetize throughout all of their journey.
Empower Creators
Content creators and community builders are our rock-stars! Kuende will play a pro-active role in scouting, unboarding and supporting creative minds.
Branded Digital Goods
Based on their engagement level, creators can generate together with brands different types of digital goods and/or NFTs with different use cases.
Gamified Growth
The challenges start from the beginning of the journey, down to the late stages. Creators have clear paths to grow their audience and have a wider reach.
Monetization Channels
Kuende will offer multiple ways for content creators to monetize, supporting especially the small audience communities/nano-influencers.
why...?
We envision a world in which social media nurtures and cares for the true social needs of its members. We believe that, for the betterment of individuals and society alike, we have to balance both types of social interactions. Social platforms should not only provide the means to get connected, entertained and informed, but also help preserve the value of real life interaction.
Today’s social media has changed its dynamics, from how we consume and generate content, to the overall expectations of a creator or the new ways to engage and/or monetize. It is slowly splitting into micro-segments with different user behaviours or use cases.
We strongly believe that the future of social media stands in its content creators! In those that put up different valuable resources as their time, energy, creativity, passion or ability to create movements in small communities or even viral trends. We are building everything for them and they are the ones that will shape THE FUTURE OF SOCIAL MEDIA!
who...?
Influencers
Constrained growth because of the social graph approach
The risk of not monetizing smaller audiences
Limited ways to incentivise the followers
Users
Cluttered and noisy Newsfeeds, Fake News & Spam
Decreasing engagement and interest in digital ads
Wrong usage of hashtags
Brands
Consumers think that 60% of the content produced by brands is irrelevant or failing to deliver
Understanding and integrating different use cases of tokenization and NFTs
Lack of proper tracking for influencer marketing campaigns
How...?
No more misused hashtags
Users, influencers and brands are challenged to
generate content inspired by 3 words (hashtags).
Reach Beyond The Social Graph
Content is organized and distributed intelligently,
based on the Interests & Behaviour Graphs.
Efficient Micro-Targeting Design
Conversion rates and overall engagement increase exponentially for brands that launch Influencer/Sponsored Challenges.
Multiple opportunities for influencers
to monetize
Recurrent subscriptions, brand collaborations, engagement, NFT auctions, revenue from Digital Goods sales & royalties and Creators’ Tokens.
Gamified Brand Campaigns And Competitions
Through different levels of engagement brands compete against each other in Content Challenges, Leaderboards & Achievements.
More Than Just KPIs - All User Engagement Actively Betters The World
e.g. - When 100.000 users claim their Daily Bonus, the Community votes what social impact campaign (together with our business partners) we should support.
Already Developed
content sharing
Kuende has designed a self-curating feed where the entire community can post or discover new content every day, according to their pre-defined interest filters.
chat
Text, voice, video and photo messages. Our chat module is already fully featured and works on the desktop and mobile apps. Add GIFs and filters and the fun can begin!
achievements
We have created hundreds of different Achievements that users can unlock depending on levels of engagement and how they interact with the community.
cool navigation
No more buttons, no more menus! Using the Kuende Stick you will experience a unique, dynamic and faster way to navigate and use the Kuende apps.
content sharing
Kuende has designed a self-curating feed where the entire community can post or discover new content every day, according to their pre-defined interest filters.
chat
Text, voice, video and photo messages. Our chat module is already fully featured and works on the desktop and mobile apps. Add GIFs and filters and the fun can begin!
achievements
We have created hundreds of different Achievements that users can unlock depending on levels of engagement and how they interact with the community.
cool navigation
No more buttons, no more menus! Using the Kuende Stick you will experience a unique, dynamic and faster way to navigate and use the Kuende apps.
More Features
Web Features
Play the video for a quick tour through Kuende’s web version.
Social Profiles
You can showcase your personality so that your friends or other community members discover your true nature. On Kuende you are deep control of your data - you can choose at any time the privacy level of any submitted information about yourself.
Groups
Kuende allows for complete control over how you organize your friends. You can combine friends with family or coworkers with classmates. The choice is yours. Each group receives only the posts and updates you choose to share with them specifically.
Media Albums
Our Media Albums are the perfect way to share your photos and videos with your friends, family or followers. Using the Folders feature, users can organize their albums more efficiently.
Profile Features
Play the video for a quick tour through the mobile version of Kuende’s Social Profiles.
Discovery Feed
The Discovery Feed is a self-moderating content feed anyone can contribute to. Content is “discovered” via our interest-based targeting algorithms. Users are rewarded for quality content through Kuende Points donations.
Feed Features
Play the video for a quick tour through the mobile version of Kuende’s Social and Discovery Feeds.
Dynamic Chat
The Kuende chat’s innovative design allows total freedom when it comes to on-screen window placement. Users will no longer be forced to have their chat windows stuck in the bottom of the screen, but move them, resize them, minimise them or close all of them at the same time.
Chat Features
Play the video for a quick tour through the mobile version of Kuende’s Chat.
Achievements
Manage and check the progress of your Achievements & Personality Traits. Everyday you can get your Daily Bonus and earn bigger rewards!
Music Player
Kuende’s music player allows users to search and listen to their favorite artist’s tracks. They can create their own playlists to stream while navigating the app!
Future Development
- The Taggy App -
How Does It Work
Our smart algorithm generates different triads
(a triad = a combination of 3 different hashtags)
that act like prompts.
The community is challenged to generate content
based on the dynamic-changing triads.
Content creators have clear leveling-up structures that
offer access to different features, benefits, or revenue streams.
Hashtags and even usernames can become assets,
fully controlled/owned by the user.
NFTs offer different use cases and act like
enablers for the overall engagement.
(more details and full features list coming soon)
The Kuende Token
Token Details
ERC-20 Token, Ticker: KUE
Max Supply: 3,560,000,000 KUE
Total Supply: 3,013,984,637 KUE
(546,015,363 KUE where burned - check here)
KUE Use Cases
Influencers
Incetivise Followers
Generate Creators’ Tokens & NFTs
Premium Features & Tools
Token Buy-Back Program
Users
Subscribe to Influencers
Participate in Content Challenges
Peer-2-Peer Transfers
In-app Purchases
Brands
Discounted Promotional Packs
Branded Hashtags
Sponsored Content Challenges
Purchase Digital Goods
NFTs
Generate together with Brands, NFTs that offer different advantages or benefits to the holders
e.g. - a travel company is generating Digital Fridge-Magnets, that act like collectable NFTs. Owning more from a certain country/region, will get you better offers and deals when you want to travel there
Generate NFTs for influencers when they reach a certain community level/number of subscribers
e.g. - owning an Influencer NFT offers free subscription or unlocks the Ambassador status.
Hashtags Can Become NFTs, That Offer Holders A Chance To Earn Based On The Overall Engagement
e.g. - #cats, will probably be the most wanted hashtag, therefore it will have a lower supply.
Listings & Trackers
Roadmap
Over the past three years, Kuende has come a long way, and has established an organization based on its visionary idea, technologically impressive execution and a team that over delivers. We are very confident that we’ll be able to continue to stick to this track-record as we move forward with the following milestones:
2017
Kuende.com & Mobile Apps (Beta)
Web & Mobile Security Audit
Prepare ICO
GDPR Compliance
2018
Launched ICO
Deposit KUE into the Platform
Security Audit
2019
Kuende Challenges
Redesigned Mobile Apps
Survival Mode (Market Crash)
2020
Survival Mode (COVID-19)
Vision & Product Reiteration (1/2)
Company Restructure
2021 (Q1 - Q2)
Vision & Product Reiteration (2/2)
Exchange Listing (STEX)
Update Trackers
Update Former ICO Website
Brand Repositioning
New Partnerships
Explore DEX Listing
Build Market Momentum for KUE (1/2)
2021 (Q3 & Q4)
Build Market Momentum For KUE (2/2)
Develop Taggy App
Update the Kshop
New Partnerships
Onboard Nano & Micro-Influencers
At Least 3 New Exchange Listings
2022 (Q1)
Soft Launch Taggy
New Partnerships
Launch PR & Marketing Campaigns
Subscription Module
NFTs & In-App Purchases
2022 (Q2)
Hard Launch Taggy
Launch Revenue Streams
Launch User Growth Campaigns (1/2)
Launch 1 Million Dollars Content Challenge
Subscription Module
Creator’s Token
2022 (Q3 & Q4)
Launch User Growth Campaigns (2/2)
First Paying Brand
Branded Hashtags
Launch New Revenue Streams
Bridge Between Taggy & Kuende.com
2023
Growth & Scale
Onboard Macro & Mega Influencers
Work With Influencers Module (for Brands)
Launch in New Markets
Founding Team
Behind Kuende’s founding team stands a deep friendship that dates back to 2012. They have been working together on Kuende since 2014, facing many up-and-down moments, but have always stuck together. Throughout these years, Kuende has managed to gather many talents, from business developers and backend/mobile/frontend engineers to product & experience designers.
Pavel is a former professional gamer and an Alumni of Blackbox.vc, a Google-backed Startup Incubator and best known for kick-starting innovation and leading teams of talented people to incredible success. He is an experienced Entrepreneur with over 8 years of researching, designing and building consumer products. His drive, energy and passion is known to inspire motivation and focus on those around him. As the Visionary behind Kuende, he studies and forecasts the trends in social media to see opportunities before any of our competitors do. And maybe his most important quality, he has the ability to instantly see features from the user’s perspective. This gives the team a visible goal to work toward and a roadmap to judge their success in creating the Kuende vision.}
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Tony is a software developer with more than 11 years of experience. As our CTO, he oversees our entire development plan. Most notably, he is one of the pioneers of Ruby on Rails, which makes him a magnet for high quality developers and allows Kuende to recruit talent simply by mentioning his presence here. Mastering most of the backend technologies and highly experienced in DevOps, his focus is on coding and designing backend architectures built for scalability and security.}
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Author of Children Of Skull and HOMS NFT projects with over a decade of illustration and graphic design experience, Rafa's passion for art and video games has always led to innovative ideas for our different app user interfaces and features. His work-ethic has motivated the entire team to do more and over deliver as much as they can, and, as industrious as he is, he still manages to find the time to toy with new pieces of technology for the betterment of Kuende.}
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Alex has more than 11 years experience in software development and scalability. He was a Site Reliability Engineer for Google Cloud Persistent Disk and an intern at the Google Production Security Team. All of that experience at Google building ultra-reliable and scalable systems has been a gold-mine for Kuende. Over the last 3 years he has collaborated with multiple blockchain projects, delivering solutions for different use cases. He always seems to instantly know the best long-term approach to solve any technical problem with minimum cost.}
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He is the Founder & CEO of Blackbox, a Silicon Valley-based nonprofit working to elevate entrepreneurs across the globe.
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Thomas graduated with a triple degree in Economics, Marketing and Entrepreneurship from private business school ESC Le Havre/HEC at the end of 1999. He joined Ifyoutravel, a travel start-up funded by LVMH in 2000 as Commercial Manager.
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Rana is an experience designer, which he defines as the business of designing moments. He has executed turnkey projects for Siemens for a period of five years. Since 2000 he has worked for SAP as a software developer at different levels of seniority in automotive, aerospace & defence, manufacturing and supply chain management domains.
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As a leading entrepreneur, Ian is on a personal mission to develop a culture of entrepreneurship, helping startups achieve their full potential as well as helping to expand existing companies. Leading expert in Startup, Investment, Fintech and Blockchain industries, Ian currently consults and advises for a range of multi-million dollar companies.
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Carolina is a communications expert with 20 years of experience developing high-level advocacy campaigns for global organizations including the United Nations. Until December 2016, she headed the International Geneva Perception Change Project, a flagship communications project launched by Michael Moller, former Director General of the UN in Geneva. Carolina previously worked with former UN Secretary General Kofi Annan as Head of Communications and Partnerships at the Africa Progress Panel. and also worked for the United Nations Development Programme, the Economic Commission for Latin America the Caribbean and for the Economic Commission for Africa. Carolina designs online communication products and campaigns, specifically targeted at global leaders and policy-makers. She has extensive experience in designing infographics that visualize data in compelling ways to facilitate decision-making and to help organizations that need to communicate complex issues in simple ways. She founded a communications company in Singapore that specializes in creative consulting, communications and design. Most of her work caters to international organizations and government, but also increasingly expanding towards helping businesses envision sustainable partnerships with positive social and environmental impact.
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Ron is the Chief Business Development Officer and member of the Executive Team. His responsibilities include establishing and growing the company’s strategic relationships with Brands, Partners, the influencer community, alliances with technology innovators and strategic investors. “I truly appreciate clever practical innovation and all those that participate in bringing their dreams, solutions for unmet needs and advancements for the better good to market like Kuende. This journey can consume us, so to truly thrive, one’s body and soul need to be nourished both physically and intellectually, exercising all our muscles, especially the brain. I find relief on a mountain bike or blazing a trail into the bush, backcountry skiing following the tracks of our neighbors, the wild animals that live all around us. The ability to interact, share, debate and most importantly to listen to the person in front of you even if a tribal opposite, respecting the others opinion even if you disagree, sharing a great glass of wine or a pint maybe leaving only agreeing to disagree. If you listen, I am confident that you will learn something. The more you learn, the more you will evolve.” }
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Andrei is the best known white-hat hacker in Romania. He founded DefCamp – the biggest IT security conference in Central and Eastern Europe, with more than 1400 participants and 60 speakers from over 40 countries. Andrei is also the President of Cyber Security Research Center in Romania, Bucharest. He is certified as OSCE, OSCP and CISA.
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Dragos is perhaps one of the top digital media and ad-tech pioneer in Central and Eastern Europe. He is the founder of ICEEfest (Interactive Central and Eastern Europe Festival) – an event that attracts thousands of marketers, media personalities and global players to Bucharest each year.
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Aurel is a entrepreneur since 2008 activating in the IT industry. Starting late 2013, he decided to join the global blockchain community and gave up on all projects involved at that time.
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